How we are different than the rest

Solar panel with sun
Solar panel with sun

About page: This page is the place where your users get to know more about you, who you are and what you do. Keep it clear and concise and give your visitors a reason to trust you as a business.

Here, visitors expect to find out more about your company’s roots and why they should trust you. For this reason, you should include information around:
Who your company is
Your organization’s history
Your mission or values
Your achievements and accreditation
An introduction to your founder or team - if appropriate
About pages are all about describing a business, so they shouldn’t be optimized for a specific keyword. However, they do provide a great opportunity to use synonyms which describe your business offering in new ways. For example, throughout its website, Mary’s Flowers most frequently uses the term ‘florist’ to describe its service. But on the about page, phrases like ‘flower shop’ and ‘flower delivery’ are also used.

The about page is also great for including keywords related to your industry along with words like ‘business’, ‘agency’, ‘company’ or ‘experts’. So Mary’s Flowers might use phrases like ‘wedding florists’ or ‘wedding flower specialists’ here.

Terms & Conditions

This is an optional page which isn’t likely to get huge amounts of hits, but it can be very important on websites where building trust is a factor. This page doesn’t need to be optimized with SEO in mind. Instead, it should focus on instilling trust among your users.

Here, you need to determine the contractual terms between you and your customers. This page should include:

  • Guidelines on what visitors agree to by using your website .

  • An intellectual property disclosure stating that you own the website and that it is protected by copyright .

  • Information on which country’s laws govern the agreement .

  • A statement explaining that you’re not responsible for links to other websites.

Learn more about how to create terms and conditions for your website.

Privacy Policy Page

If you collect or handle people’s data, you’ll need a privacy policy on your website. This page is designed to inform visitors about how you use their personal data. From cookies to email addresses, it should highlight what information will be collected and how it will be used. Include information on:

  • The data collected

  • How it’s collected

  • If it will be shared with third parties - and if so, who they are

Similar to a T&Cs page, your privacy policy helps build trust with your users and doesn’t need to be optimized for specific keywords. However, whatever is written here should always be adhered to.

Here’s some more information on how to create a privacy policy.